Singapore, 10 March 2008 - AKIRA has yet again joined the ranks of Superbrands. Established in 1994, Superbrands is the world's leading by invitation only brand promotional platform which following incredible success global recognition, is today established in more than 80 countries around the world.

Commenting on the Superbrands award, Mr. Tay Kia Lai, General Manager of AKIRA Corporation Pte Ltd said, " This is the 2nd year the brand has received this honourable award. The Superbrands award clearly reflects our customers’ continued confidence and firm recognition of AKIRA as a brand with distinction, delivering value to consumers. Their commendations will be a motivating drive to propel AKIRA to thrive on the challenges ahead and bring on more value-added quality products to our consumers.” The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands. Brands are chosen to pre-qualify for “Superbrands” status via a combination of consumer and business research, which is commissioned by the Superbrands organisation, and run on an entirely independent basis. They are graded according to the criteria of market dominance, customer loyalty, goodwill, longevity and overall market acceptance. Each brand goes through rigorous and critical evaluation before being selected to participate in the programme.   The honor accorded to AKIRA will allow the company to use the Superbrands logo on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence.